Zebra Technologies Corporation, a global leader in providing solutions and services that give enterprises real-time visibility into their operations, today revealed the results of the 2017 Retail Vision Study at Le Meridian, New Delhi.
The body of research analyzes the technology trends shaping the future of the global retail industry and enhancing the shopping experience. The survey was designed and devised to reveal the areas of focus and concerns for retailers; and how evolving customer expectations and technology advancements shape the future of the industry for the next four years.
The paper uncovers the current challenges and untapped opportunities for retailers, and reveals the industry’s plan to adopt more Internet of Things (IoT) technologies. In Asia Pacific (APAC), retailers expect sales to increasingly move from brick-and-mortar stores to online channels, which would lead to synergies between the physical and online platforms.
Complementing the study, Zebra also announced the availability of its new TC5 Series touch mobile computers, and the DS2200 and DS8100 series handheld 2D scanners in India. The new devices will help retailers increase productivity in front-of-store, back-of-store, distribution centers, warehouses, and deliveries, giving shoppers an enhanced omni-channel shopping experience.
On the occasion Deep Agarwal, Regional Sales Director – India, Zebra Technologies APAC said, “The retail industry is experiencing a convergence of the physical and online worlds – which we call ‘phygital’. Shoppers today are technology-savvy and have high expectations for a digital and connected shopping experience, creating both challenges and opportunities for retailers vying for sales on all platforms. As the omni-channel approach picks up steam, implementing the right visibility technologies from the warehouse to the storefront is instrumental in fulfilling orders, scheduling for fast deliveries, and personalizing the experience for different shoppers. Zebra is committed to helping customers strive in the dynamic retail landscape by bringing to them technology that facilitates a successful omni-channel transition and offers increased visibility into their operations, associates, inventory, and shipments.”
He further opined that the upcoming GST is going to increase the warehouse consolidation in India which in turn will turn out to be quiet beneficial for Zebra’s Indian marketing strategy in the future.
By Baishakhi Dutta
