Weller Tools, a leader in hand soldering solutions and part of the Apex Tool Group, is pleased to announce that it has expanded its new Weller Web Communication Platform, a dynamic customer communication portal that connects with users worldwide. The platform is now live in the EMEA (Europe, Middle East, and Africa) and rest of world regions. Building on the success of the platform’s availability in the US and LATAM regions since October 2022, Weller Tools is expanding its reach to cater to a global audience.
The new Weller Web Communication Platform is designed to enhance the user experience and strengthen communication with customers. With language options including English, German, French, Italian, and Chinese, in addition to the existing English and Spanish options, Weller Tools ensures that customers worldwide can access relevant information in their preferred language.
Extensive research and analysis were conducted during the discovery phase to create a targeted and engaging user experience. Customer journey and user experience research, along with an optimized search functionality, were integral parts of this phase. The insights gained allowed Weller Tools to tailor the platform to meet customers’ specific needs and preferences.
“Our goal with the new Weller Communication Platform is to increase brand awareness, improve customer satisfaction, and deliver exceptional service,” said Sonja Gabler, Sr. Manager, Marketing Communications Brand & Digital of Weller Tools and responsible for
the global Weller websites. “By leveraging the power of the platform, we aim to provide a seamless and engaging experience for our customers worldwide.”
The Weller Communication Platform retains the e-commerce functionality with Nexmart, enabling customers to seamlessly navigate from product pages to distributors’ e-shops for convenient purchasing options.
With the launch of the new Weller Web Communication Platform, Weller Tools is poised to elevate its brand awareness and enhance customer satisfaction. The platform serves as a gateway for customers to explore the world of Weller and stay connected with the
latest soldering solutions and innovations.
