The collaboration specifically aims to reach millennial and Gen Z customers by providing digital loan solutions.
GT Force has partnered with CASHe Green to offer streamlined financing solutions for its low-speed electric vehicles. This strategic collaboration addresses the limited financing options in the low-speed electric two-wheeler segment, which faces a growing demand but restricted retail lending opportunities.
The financing process provided by CASHe Green is entirely digital, featuring a 100% paperless experience with instant KYC, digital agreements, and customized loan plans. It offers competitive interest rates, fast disbursal, and seamless access to funds, providing consumers with a hassle-free experience. GT Force’s retail dealers will receive training to promote these financing options, with support tools such as pre-approval via QR codes and assistance from CASHe Green’s field team.
The partnership aims to make electric mobility more accessible by reducing financial barriers and offering affordable ownership options. Mukesh Taneja, Co-Founder and Managing Director of GT Force expressed confidence that the collaboration will encourage more consumers to switch to eco-friendly transportation, promoting sustainable mobility through affordable financing.
This initiative aligns with GT Force’s broader efforts to expand financing for electric two-wheelers, complementing previous partnerships with green finance company Ecofy, ESAF Small Finance Bank, and online lender LoanTap. With 40 dealerships operating across Haryana, Punjab, Uttar Pradesh, Madhya Pradesh, and Chhattisgarh, GT Force plans to leverage this partnership to boost sales and extend its reach. The company aims to increase its network to 100 showrooms by the end of 2024.
