Hyundai Launches Ioniq 9 SUV with 616km Range, Aiming At Luxury Market

The Korean automotive leader is launching its biggest electric vehicle to date, targeting high-end markets. This three-row, all-electric EV, built on the same E-GMP platform as the Ioniq 5 crossover and Ioniq 6 sedan, will offer three powertrain options from its initial release.

Hyundai Motor Company recently unveiled the Ioniq 9, its most substantial and luxurious electric vehicle to date, at the Los Angeles Motor Show. This new model, boasting seven seats and offering up to 429bhp, challenges competitors like the Volvo EX90 with its impressive range of up to 385 miles (616 kilometres). The Ioniq 9, priced at nearly £80,000, marks a significant expansion in Hyundai’s bespoke EV lineup and shares its E-GMP platform with the Ioniq 5 crossover and Ioniq 6 saloon.

The vehicle maintains many of the futuristic design features introduced with the Seven concept in 2021, including a sleek, aerodynamically optimized body and a distinctive tapered cabin. However, it departs from some concept elements like the reverse-opening doors and the rear sofa, opting instead for a conventional layout and rebranding the model to Ioniq 9 to allow for upcoming smaller models.

Hyundai’s focus on the American market was underscored by the Ioniq 9’s debut in California, reflecting significant development efforts in the region. Despite its American focus, the Ioniq 9 is designed as a global vehicle set to compete closely with the likes of the Mercedes-Benz EQS SUV and Kia EV9 when it arrives in the UK in mid-2025.

Simon Loasby, Hyundai’s design boss, emphasised the shift in Hyundai’s market position, stating the Ioniq 9 exemplifies the company’s evolution from basic to premium, aiming to attract customers from established luxury brands like Audi and BMW. Loasby also hinted at the potential for the Ioniq 9 to appeal to even luxury car owners, including those accustomed to brands like Range Rover.

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The Ioniq 9 will launch with three powertrain options, including a 215bhp rear-driven model with a 385-mile range, a 308bhp dual-motor setup offering 320 miles per charge, and a 429bhp all-wheel-drive performance model with a 311-mile range. This lineup promises rapid acceleration and competitive top speeds, enhanced by the model’s large 800V, 110.3kWh battery capable of charging at speeds up to 350kW.

Hyundai also introduces various design innovations with the Ioniq 9, including a new aerodynamic profile, advanced air management systems, and increased cabin space thanks to a lengthy wheelbase. The interior features a panoramic curved display panel, adjustable storage options, and significant legroom, further asserting the model’s premium credentials.

The Ioniq 9, with its sophisticated chassis design, aims to offer an optimal blend of comfort and responsive handling, making it a formidable contender in the luxury electric vehicle market.

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Aryaman Raghuvanshi
Aryaman Raghuvanshi
Aryaman Raghuvanshi is a Journalist at EFY. His passion is to explore the future of mobility, which gets him to cover latest technologies shaping the future of automobiles and EVs. But, at times he writes on broader technologies too. LinkedIn: https://www.linkedin.com/in/aryaman-raghuvanshi-2431b7153

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