RIR Power Electronics Names Perry Schugart To Lead Marketing, Business

Assuming the role of Global Marketing and Business Development Executive in RIR Power Electronics, Perry Schugart eyes to supercharge global growth, banking on his SiC expertise and track record.

RIR Power Electronics Limited, a manufacturer of high-power semiconductor devices, has appointed Perry Schugart as its Global Marketing and Business Development Executive. According to the company, this move aligns with its ambition to bolster its international presence in the sector.

Schugart brings over two decades of experience in steering growth strategies and enhancing profitability across both small enterprises and global companies.

Notably, during his tenure at Microchip Technology’s silicon carbide (SiC) business unit, he was instrumental in augmenting brand visibility and securing orders exceeding $500 million. Prior to his role at Microchip, Schugart held senior leadership positions at Silicon Power Corporation, Inficon, ABB, and American Superconductor Corporation (AMSC).

Dr. Harshad Mehta, Founder and Promoter of RIR Power Electronics, commented, “Perry’s proven expertise in marketing and business development in semiconductor and power electronics will be instrumental in driving our global growth strategy. His dynamic leadership style and global network align perfectly with RIR’s vision to expand its footprint in the power semiconductor industry.”

- Advertisement -

Expressing his enthusiasm, Schugart stated, “I am honoured to join RIR Power Electronics at such an exciting time in its journey. I look forward to leveraging my experience and network to drive innovative marketing strategies and accelerate business development globally.”

Beyond his corporate achievements, Schugart is recognised for his contributions to the advancement of SiC technology.

RIR Power Electronics, listed on the Bombay Stock Exchange, specialises in manufacturing power semiconductors, including rectifier diodes, phase control thyristors, inverter-grade thyristors, and customised high-power rectifiers.

As of April 16, 2025, the company boasts a market capitalisation of ₹18 billion. The it recently established an SiC semiconductor manufacturing plant in Odisha.

- Advertisement -
Loading form…
Shubha Mitra
Shubha Mitra
Shubha Mitra is an Assistant Editor at EFY, keenly interested in policies and developments shaping the electronics business.

Industry's Buzz

NVIDIA

AM Intelligence to Deploy 9,000 Nvidia Rubin GPUs in Hyderabad 

0
AM Intelligence has ordered 9,000 Nvidia Rubin GPUs for a 30MW Hyderabad AI facility, forming the first phase of its planned 1GW compute-as-a-service network.  Data...

Aheesa Partners With Zigma to Take Indigenous VIHAAN-I Networking Chip to Market

0
VIHAAN-I is designed to support locally manufactured broadband devices and reduce dependence on imported networking silicon Chennai-based fabless semiconductor company Aheesa Digital Innovations (Aheesa) has...
Garuda

Bengaluru Based Airbound Raises $37 Million in Series A Funding to Expand Its Drone...

0
The company targets commercial scale across India, aiming to make aerial logistics cheaper than road transport while laying the foundation for modern aviation.  Indian aerospace...
Solar Panels (Representational Image)

Avaada Electro Files UDRHP for ₹7,600 Crore IPO 

0
The proposed IPO includes a ₹1,600 crore fresh issue, with around ₹1,200 crore earmarked for debt repayment and letter-of-credit obligations.  Avaada Electro has moved closer...

Homegrown IndieSemiC Launches Wi-Fi Module for IP Cameras and CCTV

0
Indian fabless startup offers local manufacturers a seamless, USB-based plug-and-play solution for wireless surveillance integration.  Fabless chip design startup IndieSemiC has launched the “ISC-8188-B”, a...

Learn From Leaders

(L-R) Nikesh Gondchawar, Strategic & Technical Advisor – Robotics Manufacturing; Shrikrushna Kakade, Founder Partner; Nikhil Kakade, Senior Technical Advisor – Robotics & Control Systems, SlightGen Solutions LLP

“A Made-In-India Robotic PCB Soldering System That Automates The Through-Hole Soldering Process!” – Shrikrushna...

0
Electronics manufacturing is complex, and automation often comes at a high cost. To bridge this gap and offer a more affordable solution in India,...
Navdeep Narula, Executive Director, Client and Endpoint Solutions, Ingram Micro, India

“Enterprise Computing Is Shifting From CPU to GPU And Now Toward NPU-Based Systems ”...

0
The shift from CPU to GPU to NPU-based computing is redefining today’s enterprise endpoints. In an exclusive conversation, Navdeep Narula from Ingram Micro discusses...

India’s Robotics Push Opens New Hardware Opportunities

0
How do you build India’s physical AI future when critical robot components still come from overseas? Niqo Robotics reveals where the gaps remain.  India’s push...
Gadhadar Reddy, CEO and Founder, NoPo Nanotechnologies

How A Material Thinner Than Human Hair Could Transform EV Batteries And Electronics –...

0
What if a material 200,000 times thinner than a human hair could transform EV batteries, semiconductors, and advanced electronics? NoPo Nanotechnologies is making that...
Raja Rajeev Kumar, Mentor at IIT Startups, Chairman of the Board of Trustees, LaxmiRamaVarma Holdings International, and Founder and CEO, ChromoSoul Ventures

“Build Strong Startups, and Funding Will Follow”- Raja Rajeev Kumar, IIT Startups, LaxmiRamaVarma Holdings...

0
While AI and software startups attract attention and capital, electronics ventures often struggle for both. Raja Rajeev Kumar from IIT Startups, LaxmiRamaVarma Holdings International...

Startups

(L to R) C2i Semiconductors Founders—Vikram Gakhar, Founder & Director, Mixed Signal; Preetam Tadeparthy, Founder, CTO, VP, Engineering; Ram Anant, Founder & CEO; B.S. Dattatreya, Founder & Director, Power

Bengaluru Startup Targets AI Data Centre Power Delivery

0
C2i is building power systems that can help AI servers use electricity more efficiently and reliably. Two friends, Ram Anant and Preetam Tadeparthy, were working...
Akshar Vastarpara, Founder and CEO, Vicharak

“Our SBCs Are Designed As Complete Edge-Computing Platforms That Combine Everything On A Single...

0
An Indian startup builds affordable edge AI boards for robots, drones, and industry, positioning them as Raspberry Pi alternatives. In an EFY interview with...
(L-R) Sri Kusulu Devalla, Co-Founder and Hetendra Singh Rathore, Founder, Segritech

“We don’t just sort fruit; we match every quality grade with the right buyer.”...

0
An agritech startup has developed an AI-powered machine that sorts and grades fruits directly on farms, helping reduce post-harvest losses by connecting produce with...
Dr Naveen Yanduru, CEO, Axiro Semiconductor Private Limited

“India Can Lead In IP—If It BacksIts Own Builders”

0
Axiro Semiconductor designs RF and satellite chips, ships millions worldwide, and retains its startup mindset while tackling complex technical challenges. In a conversation with...
Dr Sanjay Ahuja, Founder and CEO of Cionlabs, India

“We are solving India-specific challenges rather than offering generic ‘black box’ IoT solutions.”

0
From hybrid mesh networking to AI-enabled edge devices, an Indian IoT startup is developing home-grown solutions to improve connectivity, strengthen privacy and support the...