Greaves Electric Mobility Names Vikas Singh As New Managing Director

Eyeing to keep up with India’s EV race, Greaves Electric Mobility welcomes business veteran Vikas Singh as Managing Director to lead its next phase of growth.

Greaves Electric Mobility Limited (GEML), a subsidiary of Greaves Cotton Limited, has appointed Mr Vikas Singh as its new Managing Director, effective June 2, 2025. He will be responsible for steering the company’s next phase of growth in the electric vehicle (EV) sector.

This move comes shortly after GEML received regulatory clearance from the Securities and Exchange Board of India (SEBI) for its ₹10 billion initial public offering (IPO) plan.

According to the company, GEML’s current leadership team will report directly to him. Singh will oversee the firm’s strategic initiatives, with a focus on scaling operations and driving innovation.

Singh brings over two decades of leadership experience across key Indian and multinational organisations, including Bharti Airtel, Pearson, and MMTC PAMP. His career has focused on driving business transformation, building digital capabilities, and improving profitability in competitive and regulated industries.

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At MMTC PAMP, Singh oversaw a threefold increase in profits and introduced new product categories. Previously, during his tenure at Pearson, he led a business turnaround that converted a 20% loss to a 20% profit in under five years. His leadership at Bharti Airtel led to the successful implementation of customer lifecycle management strategies, resulting in improved revenue retention metrics.

An alumnus of the Faculty of Management Studies (FMS), University of Delhi, Singh has also attended leadership development programmes at Harvard Business School, INSEAD, and other institutions.

GEML stated, “In line with our long-term strategic vision and continued focus on strengthening leadership for future growth, the Board of Greaves Electric Mobility Limited has approved the appointment.”

Read more: SEBI Clears Greaves Electric Mobility’s ₹10B IPO Plan

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Shubha Mitra
Shubha Mitra
Shubha Mitra is an Assistant Editor at EFY, keenly interested in policies and developments shaping the electronics business.

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