Arya.ag Boosts Data Led Farming With New Smart Farm Centres

Transforming rural agriculture through tech driven insights, Arya.ag is rolling out Smart Farm Centres to support farmers at the village level.

Arya.ag  has launched 25 Smart Farm Centres across the country to deliver technology, data intelligence, and decision-support tools directly to smallholder farmers. The initiative extends Arya.ag’s agri-commerce network into the pre-harvest stage, aiming to strengthen on-ground resilience and improve farm productivity through real-time insights.

Each Smart Farm Centre acts as a hub for data-led agriculture, offering IoT-based soil diagnostics, hyper-local weather forecasting, drone imagery, climate insurance, crop-quality testing, and farmer training. The Centres are managed by community-based women leaders, enabling trusted local engagement while supporting informed decision-making from sowing to harvest.

Developed in partnership with Neoperk, BharatRohan, FarmBridge, Finhaat, Fyllo, and Arya.ag’s Community Value Chain Resource Persons (CVRPs), the Centres form an interconnected intelligence network designed to address crop risk, improve planning, and increase income stability.

“Farmers have long worked within a system defined by uncertainty,” said Shenoy Mathew, Chief Sustainability Officer at Arya.ag. “Smart Farm Centres give them the intelligence and network to face that uncertainty and shift power back into their hands.”

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Co-founder and CEO Prasanna Rao said the initiative showcases the impact of collaboration between technology innovators and local communities. Early field examples show tangible benefits, including timely harvest decisions and higher-quality yields.

The Centres integrate directly with Arya.ag’s broader storage, finance, and market ecosystem. The company plans to scale the network to 100 Centres over the next three years as it works with 1,600 FPOs and over 800,000 farmers nationwide.

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Vidushi Saxena
Vidushi Saxena
Vidushi Saxena is a Journalist at EFY, with a strong interest in news reporting, in-depth research, and developments shaping the business and technology landscape.

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