Eyeing regional expansion, Rapoo brings in Gaurav Rawool to lead marketing across India, MEA and SAARC, strengthening its peripheral brand ambitions.
Peripheral manufacturer Rapoo has appointed Gaurav Rawool as Marketing Head for India, the Middle East, Africa and the SAARC region. The move aims to strengthen the brand’s regional marketing strategy.
Rapoo is known for its innovation in wireless peripherals, design-led products, and a broad portfolio spanning keyboards, mice, audio devices, webcams, and gaming accessories. The company announced the appointment as it expands its presence across high-growth markets, among mainstream users and gaming communities.
Rawool brings more than 14 years of experience in the technology sector. He has held senior roles at ASUS, TP Link, Tenda and ALOGIC. His expertise covers channel marketing, digital transformation, brand repositioning, gaming community engagement and large-scale product launches.
In his new role, Rawool will steer brand building, consumer outreach and partner engagement across the four regions.
Rawool said he sees significant potential in the brand. “Rapoo’s product design and quality have always stood out in the market, and I look forward to positioning it as the go-to peripheral brand that delivers seamless, reliable experiences for users,” he said.
“Gaurav’s deep understanding of channel marketing, digital ecosystems, and brand building makes him an invaluable addition to the Rapoo leadership team,” noted Regional Director Mukesh Chaudhary.
He added that Rawool’s insights into channel ecosystems and digital strategies will help accelerate growth and reinforce its premium positioning.
Globally, Rapoo holds more than 500 patents and has received over 100 design awards for its work in computer peripherals.
