The funding will accelerate R&D, support new product development, strengthen supply chain resilience, and drive global expansion.
Mekr Technologies, a full-stack design and manufacturing company for consumer appliances, has secured ₹67 crore in its Series A round led by Avaana Capital.
The company was founded by Anand Yadav and Gaurang Kuchhal in 2022. It builds an integrated design, engineering, and manufacturing operating system tailored for India’s domestic appliance ecosystem.
By combining modular architecture with tightly integrated manufacturing workflows, the company provides end-to-end solutions spanning the full product lifecycle – from concept, prototyping, and proprietary tooling to certification and mass manufacturing, enabling brands to bring high-quality energy-efficient products to market in significantly compressed timelines.
Operating as a leading Original Design Manufacturer (ODM) across home and kitchen appliances, personal care, and automotive accessories, Mekr utilises shared core technologies—including BLDC motor systems, precision gear mechanisms, heating solutions, load cells, and in-house mould design—to deliver high-performance, durable, and cost-effective products.
Supported by a highly localised supply chain and robust in-house manufacturing capabilities, Mekr has built a portfolio of over 100 SKUs and collaborates with more than 40 prominent brands such as Croma, Wipro, Amazon Basics, and Flipkart. This enables faster product development, enhanced quality control, and agile, design-driven manufacturing for both Indian and global markets.
“Mekr is building foundational engineering and unlocking manufacturing capabilities that directly address India’s structural reliance on imported appliance components. Its design-led, modular architecture enables faster innovation cycles, superior cost efficiency, and more resilient supply chains. We believe platforms like Mekr, which are building globally competitive, design-first production ecosystems at scale, will strengthen India’s manufacturing and supply chain resilience and position the country as a manufacturing hub for the world.” – Vikas Verma, Partner, Avaana Capital.
With this fresh infusion of INR 67 crore, Mekr plans to deepen its investments in R&D, product engineering, proprietary tooling, and supplier localisation. Additionally, the funds will be utilised to expand manufacturing automation, enhance quality systems, and strengthen export readiness for global market expansion.
“We are building Mekr in a technology and process-led manner, with the vision to seamlessly develop and produce high-quality products at globally competitive costs and scale. We believe India is at the beginning of a major manufacturing transformation, and Mekr is building the integrated engineering and supply chain platform needed to enable this shift at scale,” said Anand Yadav, Co-founder of Mekr.
“We are building Mekr to be India’s leading ODM by unifying advanced product engineering with an agile manufacturing approach. Our goal is to empower leading brands to drive innovation and script India’s manufacturing success story. By making India truly self-reliant, we are setting the stage to develop world-class products for both domestic and global consumers,” said Gaurang Kuchhal, Co-founder, Mekr.
