The expansion is part of Arrow’s broader strategy to provide channel partners with enterprise technologies
Arrow Electronics has expanded its IBM distribution coverage to seven additional European countries, giving channel partners greater access to IBM’s infrastructure, automation, data, software, and services.
The expanded agreement covers Bulgaria, Croatia, the Czech Republic, Germany, Slovakia, Slovenia, and Ukraine, extending the companies’ existing global distribution relationship.
Under the expanded coverage, Arrow will distribute IBM solutions supporting modern application development, hybrid cloud deployments, and resilient IT operations. Channel partners in these markets will also gain access to Arrow’s technical expertise, local support, experience centres, and the IBM Practice accelerator programme.
The programme is designed to help channel partners strengthen their IBM capabilities and expand their businesses. The company already supports IBM distribution across several international markets, including Benelux, Estonia, France, Hungary, Iberia, Ireland, Morocco, the Nordics, Poland, the UK, and North America.
“This coverage expansion strengthens our longstanding relationship with IBM and reflects Arrow’s focus on bringing high-quality solutions and services to the market in seven additional countries,” said Salesh Rampersad, Chief Revenue Officer for Arrow’s Global Enterprise Computing Solutions business.
He added that the expanded access to IBM technologies, combined with Arrow’s local expertise, will help channel partners address complex IT requirements and create outcomes for customers.
The expansion is part of Arrow’s broader strategy to provide channel partners with enterprise technologies alongside technical, commercial, and enablement support across global markets.
