Indian electronics manufacturer aims for 75 per cent sales boost as newly granted Google TV status offers domestic brands an alternative to Chinese suppliers.
Indian television manufacturer Videotex has secured official certification as a Google TV Original Design Manufacturer (ODM), a move expected to grow its division’s turnover from $48 million to $85 million over the next two to three years.
The Noida-based business, which boasts over four decades of industry experience and an annual production capacity of 2.2 million units, will manufacture Google TV-powered smart sets on a white-label basis for local and regional television brands.
Director Arjun Bajaj described the approval as a major milestone that allows domestic companies to source Google TV units locally rather than relying heavily on Chinese suppliers. “It will reduce brands’ dependence on sourcing from China or working with Chinese ODMs, whilst strengthening India as a sourcing and manufacturing base for televisions,” Bajaj noted.
The company is already in discussions with multiple television brands and expects to onboard several partners by the end of the year. The new certification plugs a vital gap in Videotex’s operating ecosystem; the firm already holds a strong position in the WebOS market through a partnership with LG established in 2021, alongside a collaboration with Samsung’s Tizen OS signed last year.
As of now, only a handful of Indian companies like Dixon Technologies, Super Plastronics Private Limited (SPPL) and Jaina group have ODM certification. Videotex, being the latest entrant in the club, plans to manufacture Google TVs for other brands on a white label basis.
Looking ahead, Videotex plans to diversify into large home appliances, with mass production of its initial category scheduled to begin by the end of the year. To support growth, the firm—which operates research and development facilities in India and China—is considering expanding its manufacturing capacity.
Addressing market trends, Bajaj highlighted a consumer shift towards larger screen sizes, specifically 43-inch, 55-inch, and 65-inch 4K displays, driven in part by higher memory chip prices increasing overall electronics manufacturing costs. Videotex is also exploring export opportunities as trade discussions and local component ecosystems mature.
