Chinese technology giant Xiaomi has launched its ‘Mi Crowdfunding’ platform in India, which will help the company gauge consumer interest for launching more innovative products in the country.
Launched on April 5, the Mi Crowdfunding India website currently lists two products – Mi Selfie Stick Tripod for Rs 1,099 and Mi Bluetooth Audio Receiver for Rs 999. With 12 days remaining for the products to be funded, they have already crossed the 100 per cent funding threshold, with the former having received 154 per cent funds whereas the latter has 184 per cent of funds.
Raghu Reddy, Head of Online Sales, India – Xiaomi Technology, explained to Business Today, “In China, the company gets the prototype ready and puts on the Xiaomi Crowdfunding platform to gauge customer interest in those products. If it hits a certain threshold, we try to then take it from a prototype into a full-scale manufacturing. It serves as a good way to test market the product before launching it.”
