Magenta Power Invites Associates To Deploy Low-Cost EV Charging Platform

• The three-stage program will commence with partner training in EV technology, EV charging and supporting IT infrastructure
• In the later stages, the company will create a sales, deployment and support backend for two-, three- and four-wheeler charging pan India

Magenta Power has launched its nationwide business associate outreach program starting December 2020. It will identify associates across India to deploy low cost electric vehicle charging platform with this program.

The three-stage program will commence with partner training in EV technology, EV charging and supporting IT infrastructure. In the later stages, the company will create a sales, deployment and support backend for two-, three- and four-wheeler charging pan India.

Bhavana Srivastava, who recently joined Magenta as the client services head and who is driving this initiative said that the associate program has been created to develop entrepreneurs in EV charging. This will in turn generate employment using the EVSE hardware and software technology which the company has built over last 2 years specifically to solve Indian EV charging challenges

Ecopreneur program

She calls it the ecopreneur program – creating employment with a focus on sustaining the environment. The microservices based charging software platform is developed especially for the Indian ecosystem allows a democratised approach to EV charging infrastructure. she believes it will positively impact the lives of 300 entrepreneurs directly and the larger EV ecosystem as a whole. The adoption of EV in India will not be driven by large capital-intensive charging networks but micro charging platforms. The company has been working with several EV manufacturers to design this program.

Recently, Magenta Power had signed a Memorandum of Understanding (MoU) with eMatrixmile India for setting up EV charging stations. They will set up 10,000 e-2wheeler charging stations across the Mumbai-Pune region and other key urban centres in Maharashtra.

Magenta Power was seed-funded by Hindustan Petroleum in 2018. It was incubated by Shell in 2019 and Microsoft Global Startup Fund came on board earlier this year.