The top three brands capture a 62% share of the market.
As per reports, the robot vacuum cleaner market shipments in India grew 24% YoY in 1H22. Post the pandemic and customer awareness, many brands are coming up with affordable products. The INR 16,000-INR 24,000 ($200-$300) price band remains the most popular, closely followed by the INR 10,000-INR 16,000 ($125-$200) price band.
Xiaomi leads the market with a 45%YoY growth. Its Service+ app is an additional credit to its growth. Even though Eureka Forbes was one of the first players in the market to introduce vacuum robots, their growth has been 40% YoY; capturing second place while ILIFE took third place with an 8% growth. Eufy, iRobot and ECOVACS also launched many new models.
Research Analyst Varun Gupta said, “The market seems consolidated as the top three brands captured 62% share in H1 2022. Online channels also maintained their dominance. However, offline channels are beginning to gain prominence as many consumers want to experience the product first.”
Research Analyst Anshika Jain added, “The robot vacuum cleaner market is expected to grow over 25% in 2022 due to the entry of more players and rising demand from the residential users in a hybrid work environment. The upcoming smart home era combined with the recent pandemic scenario is creating an urge to go for greater hygiene, comfort and convenience. However, we feel that the price point is still a little high to achieve large-scale adoption. Brands need to create more consumer awareness and come up with a strong value proposition to market these products. The future demand will be driven by the availability of new AI-enabled features, better Wi-Fi connectivity and the ability to connect and communicate with other smart home devices.”
