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APAC Expected to Hold the Largest Share in Digital Signage Market

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The indoor installation segment of the large format display market, by installation location, is projected to register the higher CAGR during the forecast period

The global Large Format Display Market will grow to USD 18.6 billion by 2026. The same was estimated at USD 13.1 billion in 2021. The forecast growth represents a CAGR of 7.2 per cent between 2021 to 2026.

A report by Markets and Markets read, “The key drivers fueling the growth of this market include the high adoption of signage and interactive displays by end users from the commercial sector, technological innovations and advancements related to large format displays, surged demand for 4K and 8K high-resolution commercial-grade large-screen displays from the education, healthcare, and sports & entertainment verticals, and increased investments by emerging economies in real estate and public infrastructure development projects.”

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APAC is expected to hold the largest share of the digital signage market in 2026. The increasing commercialization of 5G technology in China, South Korea, Japan, and other countries of APAC, along with the ongoing technological advancements in the wireless communication infrastructure, is expected to spur the demand for connected devices and related technologies.

Indoor installation segment to hold the highest market share

The market for large format display based on direct-view fine-pixel LED technology is expected to exhibit the highest CAGR during the forecast period owing to the benefits offered by them, including high brightness, clarity, easy installation, scalability, wide viewing angles, long operational life. These benefits make them perfectly suitable for use in both indoor and outdoor environments.

Moreover, the commercial development of pre-configured all-in-one direct-view LED displays based on fine-pixel LED technology available in screen sizes of more than 100 inches from major display manufacturers is expected to drive the market growth of these displays in the coming years.

The indoor installation segment of the large format display market, by installation location, is projected to register the higher CAGR during the forecast period. This growth can be attributed to the high penetration of large format displays in the retail, education, corporate and broadcast, and hospitality applications.

The high demand for indoor displays in these applications is mainly due to the increasing adoption of immersive and highly interactive display technologies. Further, the rising deployment of video wall displays in command and control centers and other such public places in indoor settings has led to an increase in the market growth of large format displays for indoor environments.

The growing adoption of self-service touch-based kiosks, which allow customers in the retail application to browse digital products and make purchases, is expected to accelerate the installation of large format displays in indoor environments.

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