BYD Japan Inc., the Japan-based subsidiary of BYD Limited, recently held a brand conference in Tokyo to officially launch three electric vehicles and announce the official entry of BYD into the passenger vehicle market in Japan. The three models launched at the conference were BYD ATTO 3, BYD DOLPHIN, and BYD SEAL. “Starting from today, BYD, along with Japanese dealers and partners, will gradually establish a complete sales and service system to bring a low-carbon lifestyle and a better customer experience for the local people,” the company tweeted.
BYD ATTO 3 is the first passenger vehicle sold by the company in Japan, the sales are expected to start in January next year. DOLPHIN and SEAL models are expected to follow the sales soon after, coming to the market in the middle and the latter half of the year 2023 respectively. These latest electric vehicle offerings are predicted to bring extra choices to local customers and the electric passenger vehicle demand.
Wang Chuanfu, Chairman and President of BYD, enunciated: “As one of the first enterprises to develop electric vehicles in the world, BYD has accumulated 27 years of expertise and experience in the field of new energy vehicles, and has mastered the advanced technologies spanning batteries, electric motors, electronic control systems and automotive-grade chips. Today, with the support and expectation of consumers, BYD officially hits the new energy passenger vehicle market in Japan. Through the joint efforts of BYD and the local NEV market, we are dedicated to leading the way in e-mobility for a better life.”
Liu Xueliang, General Manager of BYD Asia-Pacific Auto Sales Division, remarked: “Starting from today, BYD, along with Japanese dealers and partners, will gradually establish a complete sales and service system to bring a low-carbon lifestyle and a better customer experience for the local people.”
