The company had stopped selling laptops in India after 2014
Sensing a rise in demand in the market, Samsung is all set to re-enter the Indian laptop segment this month as it looks to capture double-digit market share by the year-end.
In an interaction with PTI, Samsung India General Manager and head of new computing business Sandeep Poswal said,”By the end of this year, 2022, we plan to have double-digit market share in the addressable area where we operate. We want to offer this to all segments of our customers. We are launching in March and we will try to do our best to achieve this share.”
He said as per latest IDC data, the market has almost grown 1.8 times between pre- and post-Covid.
“There is a complete strong demand coming. We believe this demand is coming in mainly led by consumer use cases scenario building up, which may be work from home, study from home. We expect this will continue.
“Second reason for Samsung getting into the laptop market is we are talking to a generation which has grown with mobile as their first device,” Poswal said.
He said a person who has been using mobiles for 8-9 years would have a few basic requirements.
“They want to have the best mobile phone experience via battery, processor and camera. Second, they want a design and a brand which makes them stand apart.
“Third is of course security and fourth, which is most important, is ecosystem availability, which means my mobile phone and laptop talk to each other. The fourth aspect is the one which makes a strong case for Samsung to get a very strong powerful line, which is Book 2, in the picture,” Poswal said.
Unveiling the Galaxy Book series of laptops, the company said the target market comprises professionals, enterprises, daily users and students.
The company had stopped selling laptops in India after 2014.
