LG Electronics India has rejigged its senior leadership team, as it tries to spruce up business after a year of dismal growth and when white goods sales are forecast to remain muted at least for another quarter due to demonetisation.
The country’s largest maker of refrigerators and washing machines has made changes in about 30 key roles at its local headquarters as well as regional and branch levels, apart from deciding to decentralise the marketing function to focus on localised initiatives and consumer promotions.
The Indian unit of South Korea’s LG Electronics had in June decentralised the sales function, breaking the market into two territories (India One which includes the North and East, and India Two comprising the West and South) with independent sales heads.
Amit Gujral, who is the head of mobile business marketing, has now been given the additional responsibility of chief marketing officer of the company.
The erstwhile chief marketing officer, Niladri Datta, has been moved to a sales role to head the washing machine business, where LG of late is facing challenges from rival Samsung, which has increased market share.
Rishi Tandon, who was the head of the Delhi region, has been made the head of home entertainment business to lead sales for LED televisions and home theatres. The earlier head for LED TV business, Anuj Ayodhyawasi, has been made the head for the refrigerator business. These changes will be effective January.
Deepak Jasrotia, who was heading Chandigarh, has been made the head of the Delhi region.
By Baishakhi Dutta
