Joining hands with distributors like ACRO, KBC, and TAG to tap businesses and clients throughout the country, ADATA eyes to a new horizon in its India business.
Memory module provider ADATA Technology recently announced that its gaming brand XPG-ADATA has partnered with component distributors—ACRO, KBC, and TAG to strengthen its presence in the Indian market.
This collaboration will facilitate the availability of XPG-ADATA’s memory and storage solutions like dynamic random access memory (DRAM), solid-state drive (SSD) and hard disk drive (HDD) across the country. According to the company, it responds to the growing demand for high-performance technology by ensuring seamless access to ADATA’s products for businesses and consumers alike.
As part of the 2025 distribution strategy, various product lines will be distributed by the following companies: KBC and TAG will handle ADATA DRAM, KBC will distribute ADATA SSDs, ACRO and KBC will focus on XPG DRAM, and ACRO will distribute XPG SSDs and ADATA External HDDs/SSDs.
In addition to this, XPG-ADATA will offer 100% warranty support for products purchased through these official distributors. Customers can access return merchandise authorisation (RMA) support at service locations throughout India, ensuring a smooth after-sales experience.
Mr Ravvi Dhyani, Country Manager for ADATA, expressed enthusiasm about the collaboration, saying, “We are thrilled to partner with national distributors for XPG-ADATA, ensuring a balanced and mutually beneficial collaboration. This enhances our ability to deliver cutting-edge solutions, reinforcing our commitment to India’s dynamic technology market.”
Mr. Charles Wei, Sales Head at ADATA, applauded the distributors’ extensive network, “The strong networks and potential will enable us to grow in specific regions and rebuild our presence in India.”