The luxury carmaker considers domestic battery electric vehicle assembly as part of a three-pillar growth strategy.
Audi India is contemplating local manufacturing for a battery electric vehicle (BEV), with a final decision expected within the next few months. The move forms part of a broader strategy aimed at doubling the German luxury carmaker’s market share in India from approximately 8 per cent to 15–16 per cent over the next three to five years.
Speaking to PTI, Audi India Brand Director Balbir Singh Dhillon outlined a growth plan anchored on three pillars: customer centricity, new product launches, and expanding the dealership network, particularly across tier-II and tier-III cities.
The automaker is also looking to leverage the proposed India–EU Free Trade Agreement (FTA) to evaluate market demand. Dhillon noted that lower import tariffs under the agreement would allow Audi to introduce a wider range of models for volume testing before committing to local assembly. In addition to expanding import options, he highlighted that the FTA could open up broader export opportunities for the wider Indian automotive sector.
Core models will remain locally produced, while imported units will help broaden the brand’s local offerings. To support this growth, Audi plans to focus its network expansion on smaller cities by entering new towns and converting existing facilities into new-car showrooms.
