From smart TVs to wearables, Cellecor Gadgets’ new retail tie-ups across South India aim to unlock ₹6 billion business annually, fuelling its aggressive nationwide expansion.
Cellecor Gadgets Limited has expanded its retail network in South India through fresh partnerships with four regional chains. Tying up with BIG C Mobiles, PAI International Electronics, LOT Mobiles, and Sonovision Electronics, the consumer electronics brand eyes to deepen market penetration and strengthen consumer access.
Furthermore, the company expects these alliances to generate significant sales, projecting South India alone to contribute around ₹6 billion annually.
The new deals build on Cellecor’s existing collaborations with B New Mobiles, Happy Mobiles, Sathya Agencies, Sangeetha Mobiles, and Celekt Mobiles. Along with its distributor base, the company has created a consolidated ecosystem to scale its business across the southern market.
BIG C Mobiles, operating more than 250 outlets across Andhra Pradesh and Telangana with revenues of ₹15 billion, is forecast to add about ₹700 million annually to Cellecor’s business.
PAI International, which has over 250 stores across Karnataka, Tamil Nadu, and Kerala and reports revenues of ₹20.4 billion, is expected to contribute around ₹500 million. LOT Mobiles, with 150 stores in Andhra Pradesh and Telangana, and Sonovision Electronics, which has 75 outlets in 26 cities, are each estimated to bring in ₹500 million annually.
The expansion comes at a time when South India’s consumer electronics market is outpacing the national average. According to a report by Indian Retailer, the region is projected to grow at a compound annual rate of 10.9 per cent between 2025 and 2034.
With a product portfolio spanning smart televisions, smartphones, wearables, connected devices, and home appliances, Cellecor is positioned to ride this wave of demand.
Ravi Agarwal, Co-Founder and Managing Director of Cellecor Gadgets, said accessibility and trust remain the cornerstones of the company’s growth. He noted that the new partnerships would enable deeper consumer reach and reinforce Cellecor’s mission to offer innovative, reliable, and affordable electronics to households.
Cellecor recently surpassed ₹10 billion in revenue for FY25. The company has set a target of ₹15 billion for FY26, supported by retail alliances, new product categories, and investments in innovation.
