Hero MotoCorp, the global manufacturer of two-wheelers, has disclosed its plans to break into the European market starting with the launch of the Vida V1. This will be the initial offering in Spain and France, followed by a launch in the UK, all set to take place around mid-2024.
The expansion will not stop there, as the company aims to enrich its product line with advanced high-capacity motorcycles and scooters, which were recently showcased at EICMA. The company’s electric vehicle brand, VIDA, will spearhead its entry into Europe. Hero MotoCorp has forged partnerships with notable distributors in each of the targeted countries to facilitate this venture.
In their European venture, Motogb, a veteran entity with nearly four decades of experience, will distribute Hero MotoCorp’s products in the UK. GD France, with over 20 years in the automotive sector and a robust network of over 300 professional dealers, will take charge in France. In Spain, Noria Motos, part of the Onex group and seasoned in launching new brands, will represent Hero MotoCorp.
At EICMA, Niranjan Gupta, CEO of Hero MotoCorp, expressed enthusiasm about presenting their latest offerings and technological advancements. He underlined the company’s strategy to offer high-quality mobility solutions at competitive prices and reiterated their commitment to ‘Innovate and Manufacture in India for the world.’ The goal is to rapidly advance towards becoming a global mobility leader.
Hero MotoCorp also took the opportunity to reveal two new ICE scooters, the Xoom 125R and Xoom 160, which are expected to reach various markets shortly. Additionally, they introduced the VIDA V1 Pro for Europe and the UK, their inaugural e-scooter under the VIDA brand. Alongside these, they also unveiled the Concept 2.5R XTunt, marking their entry into a new product category.
In line with their vision to ‘Be the Future of Mobility,’ Hero MotoCorp presented two futuristic EV concepts, the Lynx and Acro, both designed at their Tech Centre in Germany. These concepts represent a novel approach to urban transportation.
