Chinese telecom giant Huawei‘s sub-brand Honor wants to take the Indian smartphone market by storm with some innovative and trend-setting products and become the country’s top smartphone brand within three years, its Global President George Zhao has said.
It plans to push its position up in the highly competitive Indian smartphone market by launching flagship products at “unbeatable price”, introducing cutting edge technology, including Artificial Intelligence (AI), increasing presence in both online and offline platforms and boosting its marketing efforts.
“We will launch Honor 7X in December at such a price that it will have no competitor in that segment,” Zhao said while unveiling the smartphone maker’s roadmap for the Indian market to a group of journalists in Chengdu.
Globally, Honor, which has now presence in 73 countries, spends just three per cent of its revenue in marketing.
Honor first introduced the AI capabilities in its Honor Magic phone. Although its application has so far been restricted to China because of the internet ecosystem, it wants its customers in other countries to avail the automation facilities soon. Indian customers, it appears, would not have to wait for long.
Currently, the smartphone market in India is dominated mostly by Chinese players spearheaded by Xiaomi, Vivo, Oppo and Honor, among others.
Launched in India in 2014, Honor started manufacturing in India from 2016 in partnership with leading global electronics manufacturer Flex Telecom at a facility in Chennai.
India recently surpassed the US to become the second-largest smartphone market in the world after China. And yet, according to Counterpoint Research, only one fourth of India’s population uses smartphones, making the country an attractive destination for players in the mobile ecosystem.
