The sales team will be reorganised into three customer-centric segments with a streamlined customer interface to better align with customers’ application needs and accelerate time-to-market.
Infineon Technologies AG has announced a significant restructuring of its sales organisation to drive ambitious growth and enhance customer focus. Starting from 1 March, the sales team will be organised into three customer-centric segments: Automotive, Industrial & Infrastructure, Consumer, and Computing & Communication. The Distribution & EMS (DEM) sales organisation will continue to handle distributors and Electronics Manufacturing Services (EMS).
This new organisational model is designed to better align with customers’ application needs and leverage the full potential of the company’s diverse product portfolio. By streamlining the customer interface, it aims to provide easier access to its comprehensive offerings and deliver tailored solutions that meet specific customer requirements. This change is expected to reduce the number of customer interfaces, accelerating the time-to-market for their research and development projects powered by their semiconductors and solutions.
Andreas Urschitz, Chief Marketing Officer of Infineon, highlighted the importance of this restructuring, stating, “Customers’ expectations are quickly evolving and are driven by the speed of innovation and faster time-to-market. With a streamlined customer interface that brings the relevant products and application expertise to the customers’ doorstep, Infineon is ideally positioned to enable customers’ success.”
The global deployment of these new sales segments, along with an optimised regional footprint, underscores the company’s commitment to being a customer-centric organisation that is responsive to the dynamic needs of the market.
