Intel ventures into China’s automotive market with a new discrete GPU, seeking partnerships with Chinese automakers, boosting participation in AI and powerful computing in advanced cockpits.
At the AI Cockpit Innovation Experience event in Shenzhen, China, Intel announced the launching of its first-ever discrete graphics processing unit (dGPU) for autonomous and intelligent cars.
Intel positions itself as a leading automaker partner, leveraging China’s rapid electric vehicle development and technological advancements as a testing ground for its cutting-edge technologies.
The chipmaker stated that the new dGPU will be commercially deployed in vehicles in China starting in early 2025, unlocking a new era of “AI-driven cockpit experiences and enhanced personalization” for drivers and car manufacturers. Intel also aims to be the go-to partner for automakers.
Intel introduces the Intel Arc for Automotive dGPU, a unique, open, flexible, and scalable platform solution for onboard AI. It is an evolution of the Intel SDV System-on-Chip, an entry-level processor that powers basic AI features in vehicles.
The dGPU, according to Intel, offers additional power to support more ‘premium in-car AI capabilities.’ For instance, it can drive in-car assistants capable of aiding drivers in navigation, answering general questions, and providing enhanced entertainment for passengers.
At the event, Intel showcased the capabilities of the new dGPU, including its support for voice and gesture recognition. The dGPU will enable car makers to equip their vehicles with various cameras and 4K resolution displays, creating combined entertainment and productivity hubs for passengers.
Intel Automotive Vice President and General Manager Jack Weast emphasised the company’s commitment to integrating AI into various devices, making the new dGPU a key component in future automotive innovation.
