Nissan shelves electric Qashqai development amid cost-cutting push

Nissan has halted development of the electric Qashqai as part of a broader restructuring strategy, while shifting focus toward hybrids and cost reduction.

Nissan has paused development of an electric version of its best-selling Qashqai SUV in Europe as part of its global restructuring and cost-cutting efforts, according to Reuters.

The Japanese automaker had announced in 2023 plans to build the EV variant at its Sunderland plant in the UK, a move then seen as a major boost for Britain’s EV ambitions. However, development was stopped early last year, sources told Reuters.

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Even if Nissan restarts the project, the vehicle is unlikely to reach the market before the early 2030s, the report said.

The company said it remains committed to expanding its “electrified” lineup, which includes hybrid vehicles, while pursuing a “balanced” electrification strategy amid volatile EV demand in Europe.

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The decision comes as Nissan faces growing competition from Chinese automakers offering lower-cost electric vehicles across Europe.

Nissan already manufactures the Leaf at Sunderland and plans to build the electric Juke there. The company is also in talks over financial support for the plant.

Reuters reported that uncertainty around UK-EU EV rules and supply chain pressures has further complicated Nissan’s long-term EV plans in Britain. 

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Gayathri M
Gayathri M
Gayathri M is a Senior Business Journalist at Electronics For You (EFY), covering business, technology, and innovation. She holds a Master's degree in English Literature, has presented research papers at national and international conferences, and is the author of a book.

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