Orient Electric is now India’s first brand to get Bureau of Energy Efficiency (BEE) rating for its LED bulbs. It has been awarded a 3-Star rating for its 5W, 7W and 9W LED lamps because they met all the requirements to be qualified as a BEE star labeled product.
By EB Bureau
BEE, under its labeling program for LED lights, considers ‘Lumens per watt’ and other safety requirements as key parameters to rate bulbs on a five-star scale for energy efficiency and the light it produces. When buying LED fixtures, Indian consumer nowadays consider luminous efficacy (Lumens per watt) as a key factor which shows how much light or lumens a bulb is capable of producing using one watt of electricity. This BEE rating will help the Indian consumers select the right lighting product.
Rakesh Khanna, CEO, Orient Electric said commented on this achievement. He said that his company is proud to be amongst the first to have certified BEE rated LED bulbs. He further stated that Orient Electric has increasingly set its national footprint and has emerged as one of the prominent players in the segment.
He claims that today they are the third largest manufacturers of LED lamps in India and that their LED lighting solutions are highly energy efficient, cost effective, long-lasting and give out more light per watt. He then claimed that they are the preferred suppliers of LED bulbs to EESL with more than 1.1crore lamps supplied across India and that they have also entered the LED street lighting segment with their first order of 11,000 street lights.
On the other hand, Puneet Dhawan, Sr. VP and business head, lighting business, Orient Electric welcomed BEE’s star labeling for LED bulbs suggesting that it will empower Indian consumers to make an informed choice and will help them choose quality and energy-efficient lighting products.
He also said that this Star rating for their LED lamps will serve as a testimony to their voluntary commitment of developing innovative, aesthetically pleasing and technologically advanced lighting products. He claims that the company’s 3-star rated LED bulbs not only save power and money but also offer maximum brightness. He also said that all the LED lighting solutions in Orient’s portfolio comply with photo-biological norms for eye safety, are environment friendly and perform exceptionally even in extreme temperature conditions.
