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RIR Power Electronics Names Perry Schugart To Lead Marketing, Business

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Assuming the role of Global Marketing and Business Development Executive in RIR Power Electronics, Perry Schugart eyes to supercharge global growth, banking on his SiC expertise and track record.

RIR Power Electronics Limited, a manufacturer of high-power semiconductor devices, has appointed Perry Schugart as its Global Marketing and Business Development Executive. According to the company, this move aligns with its ambition to bolster its international presence in the sector.

Schugart brings over two decades of experience in steering growth strategies and enhancing profitability across both small enterprises and global companies.

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Notably, during his tenure at Microchip Technology’s silicon carbide (SiC) business unit, he was instrumental in augmenting brand visibility and securing orders exceeding $500 million. Prior to his role at Microchip, Schugart held senior leadership positions at Silicon Power Corporation, Inficon, ABB, and American Superconductor Corporation (AMSC).

Dr. Harshad Mehta, Founder and Promoter of RIR Power Electronics, commented, “Perry’s proven expertise in marketing and business development in semiconductor and power electronics will be instrumental in driving our global growth strategy. His dynamic leadership style and global network align perfectly with RIR’s vision to expand its footprint in the power semiconductor industry.”

Expressing his enthusiasm, Schugart stated, “I am honoured to join RIR Power Electronics at such an exciting time in its journey. I look forward to leveraging my experience and network to drive innovative marketing strategies and accelerate business development globally.”

Beyond his corporate achievements, Schugart is recognised for his contributions to the advancement of SiC technology.

RIR Power Electronics, listed on the Bombay Stock Exchange, specialises in manufacturing power semiconductors, including rectifier diodes, phase control thyristors, inverter-grade thyristors, and customised high-power rectifiers.

As of April 16, 2025, the company boasts a market capitalisation of ₹18 billion. The it recently established an SiC semiconductor manufacturing plant in Odisha.

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Shubha Mitra
Shubha Mitra
Shubha Mitra is an Assistant Editor at EFY, keenly interested in policies and developments shaping the electronics business.

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