May 20, 2015: Philips Lighting India has launched two innovative LED lighting products designed and developed based on consumer insights. The brand has unveiled the first-ever colour changing branded LED bulb with a simple toggle of switch, Ace Saver 2-in-1 and the slimmest ever downlighter, RazorLED. This has made Philips, the first branded global player in the industry to bring this innovation to India, after conceptualising, designing and developing it with in the country.
These two innovations are designed at the Philips Lighting Innovation Centre (PLIC) in Noida, a R&D capability which has developed more than 200 LED lighting products there in the last two years.
While, RazorLED is the slimmest ever LED downlighter by Philips (7.8mm) – it is 60 per cent slimmer and 50 per cent lighter compared to normal LED downlighters. The product has enhanced colour rendering index adding to the interior appeal.
On the other hand, Ace Saver, an industry first, is a 2-in-1 colour changing LED lamp that changes colour between crystal white and golden yellow in the absence of a mobile phone or a tablet.
“At Philips, our innovations are based on consumer insights and we develop products that meet the evolving consumer needs. For instance, our research reflects that consumers prefer white light for reading and switch to yellow light in a formal setting and the 2-in-1 LED bulb will do just that. The bulb can be simply controlled through a switch without any need for a smartphone or an app or any other frills. Similarly, with slim and sleek being the preferred option for all lifestyle products, RazorLED has got great initial response from the consumers. We sold more than a million worth of products per day in the first 45 days of the launch”, said, Sumit Joshi, head – marketing, Philips Lighting India.
Lighting has moved from being just a functional product used for the purpose of illumination. Light has become digital, a lifestyle product and is becoming a solution rather than just a product. The category of down lights, wall and ceiling and spots account for 53 per cent of the home lighting market. Philips’s RazorLED is manufactured with precision in LED mounting which gives uniform light distribution across the surface without any dark or bright spots, making it highly luminous. RazorLED downlights come with a unique mounting mechanism that can easily fit into various false ceiling types – plyboard, gypsum or particle board. Its high power factor reduces energy consumption and makes it last up to 3 times longer than conventional light sources.
Consumers now seek multiple functionality lighting solutions and like to be in control of the ambience which suits their moods, personalities and occasions. LED lighting plays an integral role here because it can be personalised. The new Ace Saver 2-in-1 colour changing LED lamp is designed to perfection for providing task-oriented illumination and ambient illumination, for both residential and professional use. This improves the alignment of illuminance to key task areas, and provides individual control. It will benefit consumers with upto 85 per cent energy saving as compared to GLS.
