The agreement makes FVC the official distributor of Philips display products across the Middle East and North Africa.
Philips Professional Display Solutions (PPDS) enters a new distribution agreement with FVC, based in Dubai, to expand the availability of Philips Display across the Middle East and parts of North Africa. The partnership aims to improve access to PPDS’ full display portfolio, including direct view LED displays, professional TVs and digital signage.
The collaboration provides system integrators and end users in the region with access to PPDS solutions supported by FVC’s technical and channel infrastructure. FVC, a distributor with regional operations, is set to represent PPDS across multiple industry verticals such as corporate, education, government, defence, retail, hospitality, and healthcare.
K S Parag, Managing Director of FVC, says the agreement enables the company to deliver a broader set of audio-visual display options to its existing customer base. “This collaboration allows us to deliver a wider range of display technologies with seamless integration across multiple sectors,” he states.
The partnership is set to enable local partnerships that support regional delivery and integration. Wim De Geest, Executive Director MEA at PPDS, says FVC’s technical capabilities and market position were key to the decision.
As part of the rollout, FVC will host PPDS Studio Hubs in its demonstration centres in Dubai and Riyadh. These facilities will serve as regional demo and collaboration spaces, allowing integrators and customers to experience PPDS technologies directly. They also form part of PPDS’ wider global initiative to create local points of engagement for partners and end users.
Jae O Choi Park, Head of Commercial EMEA at PPDS, says the Studio Hubs will facilitate deeper engagement. “These spaces connect local partners with our wider innovation network,” he says, referencing PPDS’ push to localise its support structure for integrators and resellers.
