Samsung, the country’s biggest consumer electronics and white goods company, has reduced prices in the key Mumbai region after imposition of GST. The price cut across categories spans televisions, microwave ovens, refrigerators, washing machines and air-conditioners.
It is not yet clear whether the company is also reducing prices in other cities, including Delhi, in the new tax regime.However, close rival LG increased prices of LED TVs after imposition of GST. Panasonic has also said that it will raise prices of TVs and white goods such as refrigerators and microwave ovens by 3-4 percent.
According to Samsung’s communication to dealers, which also mentions exchange prices for various products, the price of 22-inch LED TV has been reduced from Rs 13,900 to Rs 13,500, a 3 percent reduction. The company has also given an even-lower ‘suggestive retail price’ (SRP) to dealers at Rs 13,200.
The price of 32-inch TV has been cut by 8 percent (from Rs 38,900 to Rs 35,900). The 49-inch TV is now cheaper by 10 percent at Rs 84,900 against Rs 94,500 earlier. Prices have also been reduced for all other TV models. In the AC category, 1-tonne split unit has become cheaper from Rs 31,400 to Rs 30,300.
By Baishakhi Dutta
