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Smaller Firms Turn To Electric Commercial Vehicles, Tata Motors Reports

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The launch of the 7-metre Ultra EV 7M is anticipated to expand Tata’s presence, especially among smaller, budget-conscious operators looking for entry-level electric vehicle options.

Tata Motors recently introduced its Ultra EV 7 metre electric bus at Prawaas 4.0, aiming to draw interest from smaller corporate entities interested in the clean mobility sector, particularly for transporting employees, while also focusing on urban mass transit and enhancing passenger connectivity for the last mile.

Anand S, Vice President and Head of the Commercial Passenger Vehicle Business at Tata Motors, emphasized the bus’s ability to create a new market niche. He pointed out that it could majorly impact urban mass and last-mile connectivity, potentially creating a new market segment for operators.

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The Ultra EV 7M operates with a 213 kW electric motor and is equipped with an IP67-rated 200 kWh lithium-ion battery, delivering up to 160 kilometres on a single charge. Its fast charging capabilities allow a full recharge in just 2.5 hours, positioning it as a viable option for daily corporate and urban transportation needs.

The design prioritizes safety, incorporating an electronic braking system, electronic stability control, and an Intelligent Transport System (ITS) that includes Automatic Passenger Counting. Its regenerative braking technology not only boosts efficiency but also increases the bus’s range, as noted by the company.

Tata Motors has played a significant role in India’s electric bus market, supplying around 2,900 buses through various government tenders, primarily in the 9-metre and 12-metre categories. With the new 7-metre Ultra EV 7M, Tata aims to extend its reach, especially among smaller, price-sensitive operators looking for entry-level electric vehicle (EV) options.

The launch coincides with a rebound in India’s bus industry, a sector that was hit hard by the Covid-19 pandemic. Following an 85% contraction at the pandemic’s peak, the commercial passenger vehicle segment has rebounded with a 39% growth in the first quarter of FY25 compared to the previous year. This resurgence is fueled by robust demand from state transport undertakings (STUs), corporate staff transport, and the tourism and travel sector.

Anand remarked on the industry’s positive momentum and anticipates continued growth, noting the increasing issuance of new tenders by state transport corporations and the modernization of corporate fleets with a focus on sustainable transport solutions.

Government initiatives like the Production Linked Incentive (PLI) scheme and the FAME (Faster Adoption and Manufacturing of Hybrid and Electric Vehicles) program are crucial in driving the adoption of electric buses nationwide.

As urban areas increasingly turn to cleaner fuel options to reduce pollution and congestion, demand for electric buses like Tata’s Ultra EV 7M is expected to rise. The bus’s adaptability makes it suitable for both corporate fleets and urban transport networks.

While challenges remain, India’s bus industry is poised for a transformative period, supported by a robust policy framework and growing demand for cleaner, more efficient transport solutions. In this evolving landscape, Tata Motors is positioned to capitalize on the emerging opportunities with its Ultra EV 7M, aiming to promote wider adoption of clean mobility in the country.

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Aryaman Raghuvanshi
Aryaman Raghuvanshi
Aryaman Raghuvanshi is a Journalist at EFY. His passion is to explore the future of mobility, which gets him to cover latest technologies shaping the future of automobiles and EVs. But, at times he writes on broader technologies too. LinkedIn: https://www.linkedin.com/in/aryaman-raghuvanshi-2431b7153

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