APAC (excluding China) spent USD 8.7 billion.
Digital transformation has increased the demand for cloud services in the Asia Pacific Region. Excluding China, the total amount spent on these services accounts for 14% of global spending. Driven by governments’ digitalization efforts and companies’ desire to future-proof to ensure business continuity; the cloud market for the region is said to increase rapidly.
Cloud partners play an increasingly important role in cloud adoption as they help remove barriers and lower the cost of entering new markets. Amazon Web Services (AWS) and Microsoft Azure are the prominent leaders in the market. AWS accounted for 32% of the market in 2Q22 as its indirect business is small when compared to the direct business. Microsoft Azure on the other hand had a 26% market share and plans to continue investing in the partner ecosystem to sustain its momentum with its new Cloud Partner Program. Many other major cloud providers in APAC are investing in channel growth and recruitment. Google Cloud accounted for 9% as it extends its reach into distribution, signing a partnership with Ingram Micro in Southeast Asia this quarter to drive into SMB channels.
The remaining 33% of the market was occupied by other cloud providers like Alibaba Cloud, Huawei Cloud and Tencent Cloud.
Canalys Research Analyst Yi Zhang said, “Microsoft Azure has a mix of broad-line distributors and specialists, which gives it a head start over its competitors in the channel. A mature channel strategy has allowed Microsoft to build trusted relationships between partners and customers. Working with distributors to access SMB customers, it has successfully won mindshare within the SMB market. But both AWS and Google Cloud are developing broader and deeper channel relationships in the region to support their own SMB growth.”
Cloud infrastructure services can be defined as services that provide infrastructure and platform; either on dedicated hosted private infrastructure or shared public infrastructure.
