- TCL is presently at the fifth position in the Indian TV market
- TCL aims to be at the second spot in the next three years in the TV segment
- Reduction in customs duty would act as a catalyst for the company which is investing in India
China-based consumer electronics firm TCL Electronics, which is investing Rs 2,000 crore to set up a new manufacturing facility in Tirupati, Friday asked the government to reconsider the import duty on open-cell television panels.
At a recent industry event, TCL informed that it aims to be at the second spot in the next three years in the TV segment. In order to achieve so, the reduction in customs duty would act as a catalyst for the company which is investing in India. This, in turn, is also expected to boost domestic manufacturing under Make-in-India.
TCL India Managing Director Mike Chen told PTI that the organisation is hopeful that the government would reconsider the import duty and other cesses that are being currently charged. Chen opined that such a move will act as a catalyst for the brand to fast-track the investment and for the introduction of the latest technology in the country.
Market positioning of TCL
According to GFK data, TCL is presently at the fifth position in the Indian TV market. The organisation has a 5.3 per cent market share in June this year. In India, TCL is operating under two brands, ie., TCL and iFFalcon. The former is primarily for the offline brick and mortar shop and the latter deals with the online sales channels like Amazon and Flipkart.
Presently, 46 per cent TVs sold by TCL in India are smart TVs and rest are the normal ones which is stated to be much above than the industry average of 38 per cent smart TVs of the total sales. Recently, TCL has also introduced a smart range of products with artificial intelligence and internet of things in segments such as washing machine, air conditioner, refrigerator, and soundbar and awaiting the market response
