- It has forayed into the home appliances segment with the launch of washing machines on Flipkart from 23rd June
- The manufacturing partner and Indian brand licensee of Thomson- Superplastronics Pvt. Ltd. (SPPL) has also invested in its new state-of-the-art unit in Uttar Pradesh
French Electronics brand Thomson said that it will invest Rs 1000 crore in India over the next five years. It said that it will strengthen its position in the Indian consumer electronics market. It has forayed into the home appliances segment with the launch of washing machines on Flipkart from 23rd June. The manufacturing partner and Indian brand licensee of Thomson- Superplastronics Pvt. Ltd. (SPPL) has also invested in its new state-of-the-art unit in Uttar Pradesh, which will be operational soon, post some pending clearances said the company.
Demand for appliances
The company said that it’s washing machines will be entirely made in India. The semi-automatic range will be sold from Rs 6,999. It said that it will roll out new models in the coming months. It will sell the washing machines in three different variants ranging- 6.5kg, 7.5kg, and 8.5 kgs.
Avneet Singh Marwah, CEO SPPL said, “We have witnessed a 300 per cent growth in last one month, as restrictions are lifting and pockets of spending return, business does seem to be getting back on track in next two-three months and it’s a promising sign. We are happy to bring the world’s best technology to Indian market now. Consumers today are spending more time at home and want to become self-reliant. Absence of domestic help and ‘work from home’ in the lockdown has created demand for appliances, there has been a spike in the use of washing machines too. We have a pipeline of new launches, for the coming months and every year we will continue to broaden our portfolio across the home appliance category.”
