The Kenya launch marks TVS Motor’s first entry into Africa’s EV market as the company expands its electric mobility portfolio globally.
TVS Motor Company has entered Africa’s electric two-wheeler market with the launch of its premium electric scooter, the TVS iQube, in Kenya. The move marks the company’s first entry into the African electric vehicle (EV) market and is part of its broader international expansion strategy for electric mobility.
The company said the iQube has been developed to combine performance, comfort, safety and build quality for urban riders. The electric scooter delivers a peak power output of 4.6kW, comparable to a conventional 125cc scooter, and can accelerate from 0 to 40 kmph in 4.2 seconds.
The iQube is equipped with a lithium-ion battery designed to provide durability and consistent performance. TVS Motor is positioning the model as a premium electric mobility option as demand for electric two-wheelers grows across African markets.
Peyman Kargar, president of international business at TVS Motor Company, said the Kenya launch represents an important step in the company’s expansion into Africa and reflects its efforts to introduce electric mobility solutions across international markets.
Vijay Gidoomal, CEO of Car & General, said Africa’s overall two-wheeler market is expected to grow at an annual rate of 7-10 per cent through 2030. The electric two-wheeler segment, meanwhile, is projected to expand at a significantly faster pace of 15-25 per cent annually through 2030-31, although EV penetration remains relatively low.
TVS Motor said the iQube has crossed 1 million customers globally. Collectively, these vehicles have covered more than 17.81 billion kilometres, which the company estimates has helped prevent 623,595 tonnes of carbon dioxide emissions. The company equates this environmental impact to planting around 25 million trees.
