Volkswagen sets an ambitious target to electrify North America, aiming to launch 25 new EV models by 2030, amidst growing market challenges and a push for enhanced charging infrastructure.
Volkswagen is committed to launching 25 electric vehicle (EV) models in North America by 2030 through its various group brands, according to Pablo Di Si, the head of Volkswagen’s North American operations. Speaking in a video interview before a presentation at the Chicago Auto Show, Di Si highlighted that despite the EV market’s continuous growth, with EVs making up 8.5% of North American vehicle sales in January, up from nearly 8% the previous year, the growth rate is beginning to slow. He emphasized the need for more charging infrastructure and government support to boost EV adoption, particularly in Central America.
Furthermore, Di Si confirmed plans for the Volkswagen Group to enhance its North American EV portfolio by adding U.S.-manufactured SUVs under the revived Scout brand in 2026. He also reflected on the initial slow uptake of the Volkswagen brand’s EV strategy in North America with the launch of the ID.4 compact electric SUV in 2022. Despite this, the ID.4’s sales increased last year, and Volkswagen plans to capitalize on updated versions of the ID.4 featuring longer driving ranges, better infotainment systems, and eligibility for U.S. tax credits to further penetrate the market. This strategy contrasts with some competitors’ models, which do not qualify for similar incentives.
While some competitors like General Motors and Ford have dialled back their EV investments in response to this slowdown, Volkswagen is looking to expand its EV offerings in the U.S. This expansion includes the introduction of the ID.Buzz electric minibus and the ID.7 sedan later this year, although Di Si does not expect these models to impact sales volumes significantly. He mentioned that SUVs dominate the U.S. market, and Volkswagen is developing midsize and larger electric SUVs aimed at achieving a 10% market share across all its brands in the U.S. by 2030.
