Vodafone India has joined hands with WhatsApp to promote and educate users to use the popular messaging application in local India languages. The country’s second largest telco has built customized pages in various Indian languages such Hindi, Marathi, Bengali and Tamil to drive the adoption of the newly introduced local language feature on WhatsApp.
The interface on the page is built with an animated step-by-step approach displaying the option of changing to different Indian languages while chatting. This makes setting up the local language option for WhatsApp on Vodafone a simple matter of a few clicks. Updating status, chatting or even sharing messages in the language of the customer’s choice is possible. With a simple click, consumers can even install WhatsApp.
Today, WhatsApp is available in more than 50 different languages around the world. The app currently has over 200 million monthly active users in India, using 10 Indian languages.
Sandeep Kataria, Chief Commercial Officer, Vodafone India, notified in a joint statement that Vodafone is delighted to partner with WhatsApp for enabling and educating their customers to be able chat in the language of their preference and hence be more at ease while chatting with their loved ones.
Neeraj Arora, Vice President at WhatsApp informed that together with Vodafone, they want to make communication more accessible and convenient in India.
By Baishakhi Dutta
