Eyeing to fulfil global orders from brands like Goodyear and Duracell and create nearly 1000 jobs, Assurance Intl is investing ₹3 billion in a new battery plant in Haryana.
Assurance Intl, a provider of automotive products and energy solutions, has recently announced the establishment of a new battery manufacturing facility in Haryana, aiming to invest ₹3 billion over the next three years.
The new facility, designed to meet increasing demand in India, will have a production capacity of 1 million two-wheeler batteries, 0.3 million automotive batteries, 0.25 million tubular batteries, and 0.1 million solar batteries annually.
This will enable the company to fulfil large-scale orders while maintaining precision efficiently. The facility will manufacture a variety of battery technologies, including SLA (sealed lead-acid), AGM (absorbent glass mat), VRLA (valve-regulated lead-acid), lithium-ion, and gel-based solutions, ensuring reliability and high performance across industries.
The unit is expected to create about 1000 jobs and commercial production is slated to begin in March 2025.
At the same time, the company has also mentioned orders that it has received from global brands such as STP, Goodyear, ACDelco, and Duracell.
Rakesh Sharma, Managing Director of Assurance Intl, expressed excitement about the expansion, stating, “We are thrilled to embark on this significant expansion, which underscores our unwavering commitment to growth and excellence, thereby creating job opportunities which will not only propel our strategic initiatives but also play a pivotal role in solidifying Assurance.”
Assurance Intl Limited, which operates in 20 countries across Asia and Africa, is known for its automotive products, including lubricants, batteries, filters, and spare parts.
According to the company, expanding into battery manufacturing is a strategic step towards enhancing its offerings to its global customer base.
