In a bid to avoid trade penalties, Apple doubles down on US production.
Apple has announced an additional $100 billion investment to expand its manufacturing and supply chain operations in the United States. This is to intensify its efforts to localise production amid growing political pressure.
The move follows a previous pledge to spend $500 billion in the US over four years and is expected to create 20,000 new jobs focused on research, development, silicon engineering, AI, and software.
The announcement was made during a formal event at the White House, where President Donald Trump welcomed the tech giant’s decision. He stated that Apple would avoid the proposed 100% tariff on imported chips and semiconductors, thanks to its commitment to expand domestic manufacturing.
Trump has repeatedly urged Apple to shift iPhone production to the US, threatening a 25% tariff on its products earlier this year.
Although Apple will continue final assembly operations overseas for the time being, analysts suggest the investment could help the company gain favourable treatment from the US government as it aligns with national goals for critical manufacturing.
Following the announcement, Apple shares rose more than 5%, and the White House stated the move reflects the effectiveness of policies encouraging companies to reinvest in American industry.
