Monday, October 13, 2014: Continuing with its focus on providing the best of innovation and technology, India’s leading electrical solutions provider – Anchor Electricals Pvt. Ltd (A Panasonic Group Company), today inaugurated its second LED lighting experience centre in Bengaluru, after Mumbai. Spread over an area of 260 m2, this is Anchor’s largest showroom and will offer customers with ecologically-advanced solutions ranging from LED lighting to everyday electrical accessories and such as wiring devices, wires & cables, switchgears, air-moving equipment, home automation etc.
Expanding its range in the residential LED lighting segment, Anchor will also introduce an interesting range of 23 new models, along with the 40 models unveiled last year. The new product lineup in residential LED lighting comprises of large LED ceiling lights, compact LED ceiling lights, ceiling light with waterproof functions and pendant lights. Along with these, it will also drive the ‘Symphony lighting’ – a concept of customized lighting solutions and prudently crafted lighting plans aimed at creating a harmonious lighting environment for residential spaces.
The showroom provides plenty of lighting solutions helping customers understand and experience the set-up of “home automation simulation room” and “LED simulation room” in the real size space which can be brought alive by lighting effects by virtue of position and type of lighting fixture. With the concept “Adding new value to the lifestyle through electrical equipment and residential lighting”, the new showroom provides a scintillating experience of stellar products introduced by Anchor.
The concept behind the set-up of this LED Lighting Experience Center is opening up the array of possibilities in an energy-starved country. While LED Lighting focuses on energy-saving and offering reliable lighting, the RoHS compliant switchgear focuses on protecting homes and lives from electrical hazards. The Wires & Cables, with more than 100% conductivity, reduce the risk of electrical fires while maintaining the “Indoor air quality” through the air filtration feature. The showroom also showcases Panasonic’s high efficiency HIT Solar PV Modules enabling Anchor to provide a sustainable solution on the Energy-Generation front as well.
Mr. Kiyoshi Otaki, Managing Director, Anchor Electricals Pvt. Ltd said, “With environmental challenges and energy shortages becoming a serious concern, energy conservation has now emerged as a necessity. Aligned with the Panasonic’s objective of serving the needs of individuals in every space, Anchor Panasonic’s new showroom takes the experience to another level and showcases of its latest range of energy efficient electrical solutions. Anchor’s constant endeavours focus on offering a holistic range of solutions for Indian residences.”
Speaking on the launch, Mr. Takaki Oguri, Jt. Managing Director, Anchor Electricals Pvt. Ltd “Continuing with our commitment to provide the best in-class products, Anchor looks to open such experience centres across major cities in India. These will also enable it to strengthen its partnership with interior designers, architects, consultants and lighting professionals. Offering our customers best-in-the-class electrical solutions for their home would be at the heart of the new-showroom. The experience centre not only focuses on lighting as a solution but overall electrical accessories that can be used very effectively as solutions for Indian homes.”
Panasonic will make efforts to provide “lighting plan” services to propose the layout and selection of lighting fixtures at the time of reforming and new construction, and utilize the know-how of the company that has handled 200,000 lighting plans in Japan. As a starting point of passing information, not only the general customers, but also interior designers, architects, builders and developers will be supported.
