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Cellecor And Zetwerk Partner For Advanced Smart TVs

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Boosting a ‘Make-in-India’ drive and expanding its product range, Cellecor Gadgets teams up with Zetwerk to roll out LED Smart TVs.

On Wednesday, consumer electronics Cellecor Gadgets Private Limited announced a collaboration with Zetwerk Manufacturing Business Pvt Ltd to produce a new range of advanced Google TV, QLED, and Mini LED Smart TVs.

According to Cellecor, this aligns with their mission to deliver advanced, reliable, and innovative products that meet the growing demands of Indian consumers, specifically its commitment towards the ‘Make-in-India’ initiative.

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The Smart TVs will be manufactured at Winsharp Electronics, a wholly owned subsidiary of Zetwerk, which boasts facilities with innovative infrastructure, research and development (R&D) capabilities, and adherence to global compliance standards.

Winsharp Electronics offers both OEM and ODM solutions on the consumer electronics front. With decades of industry experience, Winsharp also has significant contribution R&D, optimising supply chain management, and ensuring products meet international safety and quality standards, including SEDEX/SMETA and ISO certifications.

According to the company, its expertise in value engineering provides cost-effective solutions without compromising on quality, making it a key player in the electronics manufacturing space.

Cellecor Gadgets, backed by a robust distribution network and a customer-focused approach, is set to expand its reach in the country. Founded in 2012 by Ravi Agarwal as Unity Communications, the company offers a wide range of products, including smart TVs, gadgets, wearables, and home appliances, focusing on affordability and quality.

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Shubha Mitra
Shubha Mitra
Shubha Mitra is a journalist at EFY, keenly interested in policies and developments shaping the electronics business.

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