Driven by the mission to bring solar energy to every person’s life, MYSUN, an engineering and technology-based marketplace for everything solar, has announced the commencement of its operations in India.
MYSUN is envisioned as a one-stop solar marketplace that helps consumers understand and evaluate their solarisation potential and associated savings.
It creates a convenient and guided buying environment for consumers by providing competitive pricing, rated vendors, quality standards, advanced engineering tools and financing options, all at one unique platform.
Although Solar has grown very rapidly over the last 2-3 years, totaling about 7GW of installed capacity today, most of this growth has come from large scale solar power projects, which does not solve India’s primary power problems – transmission and distribution in efficiency and land acquisition.
To find a sustainable, economical and scalable energy source for our large and diverse country, we need to adopt rooftop solar on a large scale. The Government of India’s bold Solar Mission target of 100GW has earmarked a substantial 40GW for rooftop solar alone. However, the progress on this front has been limited.
The cost of solar power has dropped to less than grid tariffs for millions of consumers across India. But still, rooftop solar deployment has been quite restricted. MYSUN identifies the lack of awareness and difficulty in buying solar as one of the primary reasons for this. The consumers are not aware that buying solar is a need today and it’s a great financial investment too, apart from its environmental benefits.
On the industry side, there are a number of solar installers, developers and other stakeholders. However, due to traditional business models and low market reach, conversion rates and productivity, high overheads and equipment costs, the industry has not been able to make a big impact in the rooftop solar segment.
Commenting on the launch of MYSUN, Gagan Vermani, Founder and CEO, MYSUN, opined that MYSUN attempts to impact the solar industry in such a manner so as to bring about a paradigm shift in the way solar is perceived, bought and sold.
The consumer of energy is at the fore-front of MYSUN’s business philosophy as they believe the time has come for the consumers to start demanding solar. Whether Rural or Urban, Residential or Commercial, MYSUN’s ultimate objective is to make your relationship with solar easy, personalized and delightful.
MYSUN aims to be a one-stop solar marketplace that helps consumers understand and evaluate their energy demand. This Delhi based brand wants to create a convenient and guided buying environment by providing competitive pricing, engineering solutions and finance through their platform.
By Baishakhi Dutta
