The semiconductor leader is optimistic about the expansion opportunities within India’s automotive sector, which is experiencing strong demand for affordable, sophisticated chipsets. These chipsets are essential for powering the electronics and connectivity features in contemporary vehicles.
Texas Instruments (TI), a major US-based semiconductor company, is actively pursuing the expanding demand for its chip-based controllers and power supply solutions in the Indian automotive market. This market is expected to experience significant growth and enhanced manufacturing capabilities over the next decade, particularly in the segments of conventional and electrified vehicles. Over the past year, more than 30 per cent of TI’s new product introductions have been aimed at the global automotive industry, focusing on components critical for functional safety systems.
The company is particularly optimistic about the opportunities in India’s electric two-wheeler (e-2W) segment, which is burgeoning with both startups and established OEMs introducing cost-effective models. TI contributes to this segment with its range of motor controllers, battery management systems (BMS), sensing solutions, and power supply chips. The surge in electronic integration in conventional two-wheelers, including digital instrument clusters and sensors, is further driving demand for TI’s products.
Elizabeth Jansen, India Sales and Applications Director at TI, also emphasised the company’s broadened scope in the automotive industry, transitioning from a niche player to a major participant over the past 7-8 years. This expansion includes direct sourcing contracts with automotive OEMs following the semiconductor supply challenges during the pandemic.
Additionally, TI’s presence in India, since 1985, has grown significantly, with over 3,000 engineers at its Bengaluru R&D campus, which now acts as a global engineering hub. The site’s unique role is supported by its comprehensive chip design capabilities and a strong sales and applications team spread across multiple Indian cities. The feedback loop between sales and R&D in India ensures that new products are closely aligned with consumer needs and are competitively priced, which also benefits TI’s markets globally.
In terms of production capabilities, TI is enhancing its in-house manufacturing with several wafer fabrication sites in the US and Malaysia and a new site set to open in Lehi, Utah, by 2026. This new facility will focus on microcontroller units (MCUs) and connectivity solutions, underscoring its strategic importance in TI’s global operations, particularly for the automotive sector.
