What are the policy shifts that could drive the expansion of India’s EV ecosystem? Sirajuddin Ali, Founder and CEO of Malitra, an EV charging solutions startup, shared some valuable insights in a conversation with EFY’s Nijhum Rudra.
| Launched in 2023, Malitra specialises in providing EV charging infrastructure solutions. The company is currently seeking funding to scale its R&D division, which aims to develop advanced technology and manufacturing facilities for producing EV chargers for both domestic and international markets. |
Q: What does ‘Malitra’ mean, and when was it established? Is there a global firm with a similar name?
A: Malitra signifies dreams and enlightenment. It was established last year with the goal of making sustainable living and green energy accessible to the common man. Its first anniversary will be celebrated next month. Fortunately, no other global entity shares the same name.
Q: Can you outline the current challenges related to EV charging infrastructure in India, and how does Malitra aim to address these?
A: The Indian government has made significant strides by introducing various policies to boost EV adoption. However, more efforts are needed to meet the goal of 1.6 million EV chargers by 2030. Public concerns about inadequate charging infrastructure and range anxiety continue to hinder adoption rates, falling short of NITI Aayog’s original plan. There is significant potential for innovations like portable and inductive charging, but state-level policy standardisation remains a major hurdle in achieving uniform EV charger implementation across the country.
Q: What specific policies or investments are needed to strengthen the EV charging ecosystem?
A: Greater focus on integrating EV chargers into residential, commercial, and public buildings—such as schools, hospitals, malls, and colleges—is critical. Revisions to national building codes, along with rigorous guidelines for existing structures, are essential to drive this adoption. Additionally, financial, and infrastructural support will be required to implement these changes. Easy access to business loans from leading banks will be pivotal in strengthening Indian electric vehicle supply equipment (EVSE) manufacturing and supporting the ‘Make in India’ initiative for both local and global markets.
Q: What are your expectations for the FAME III scheme, and how can it benefit the charging ecosystem?
A: Malitra is keen for the FAME subsidy to extend to EVSE businesses, not only for public sector undertakings (PSUs) but also for private entities and individuals installing EV chargers in micro and small businesses. This would significantly accelerate EV adoption across India.
Q: What are the price points of your EV chargers, and do you serve markets beyond India?
A: Our AC chargers range from ₹10,000 to ₹70,000, while the DC chargers are priced between ₹250,000 and ₹1.8 million. We are currently in discussions with partners in the Middle East and Europe to expand our international presence.
Q: Where are your EV chargers manufactured, and do you have plans for additional investments?
A: Our manufacturing facility, located in Gurugram, produces around 3000 AC chargers and 150 DC chargers monthly. Considering the substantial growth from 2022 to 2024—close to 10x—we are preparing to expand our plant by 2025 and are actively seeking funds to support this extension.
Q: Why should investors consider Malitra, and what is the company’s elevator pitch?
A: Malitra is led by experienced professionals with over two decades of industry and business expertise. This extensive knowledge provides a strategic advantage, allowing the company to grow both rapidly and sustainably.
