Sudeshna Das, senior executive editor, Electronics Bazaar, caught up with Satish Luthra, CMD, Ramakrishna Electro Components, to understand his views on and strategies for the electronic components market in India
EB: What are your views on the Indian electronic components market?
I see the Indian market as a great opportunity for electronic components as the economy has strong internal growth plus the country is attracting investment from international companies. This creates demand for electronic components mainly from the power and lighting segment, including LEDs. In addition to that, the automotive segment also creates enough demand.
EB: How do you plan to position your brand?
Ramakrishna Group was established 30 years ago with a vision and mission to become a reputed name in the world of electronics. Now the company is known as a certified, leading and independent stockist and distributor of semiconductors and electronic components. During its 30 years of service, the company has built up valuable assets in terms of a qualified sales, marketing and technical team that works 24×7 to offer you the best service you would ever receive.
We know our customers’ requirements and offer genuine electronic components from legal sources. Our complete knowledge and expertise sets us apart from others and makes us a one-stop shop for quality work. Our electro component services come with ready, flexible infrastructure and manpower; so we can deliver quickly to meet high tech requirements.
EB: What is your unique growth strategy?
We are continuously looking forward and discovering the latest and most creative ways to increase our commerce. Our plan is to assist the Group to take advantage of the substantial prospects afforded by our international markets, enhancing our financial graph through ever-evolving market situations.
We follow the simple plan of focusing on those segments of the electronics market that best address our clients’ requirements. So we follow a unique multiple channel approach, as we too chart out new growth plans to tap new markets.
We try to get close to our clients and understand their various requirements. With this vision, we put forward a proposal to our clients and offer them the best service.
Our capability to tailor client interactions is assisted by our multi-channel marketing and sales resources. We bring together the traditional channels of business (for example, field sales and contact focus groups) and advanced e-commerce interfaces.
We are an India based organisation, with over 20 per cent of our revenue coming through exports. The opportunities to grow in the electronics world are immense due to new developing economies. We are globalising our services so that we can grow our infrastructure and take advantage of these opportunities. We have recently opened two offices in Sinagpore and Hong Kong to cater to customers across South East Asia as well as to provide the dollar billing facility to our Indian customers.
EB: What is unique about the way your company does business?
By knowing our clients’ needs for today’s technologies, we are able to suggest new products to them. We also offer our large, international client base, which covers a wide range of industry segments, a productive channel for minimum volume sales.
Our partners recognise our capability to introduce new solutions to the market, which ensures that their specifications are incorporated in the initial stages of design itself. This guarantees the successful engineering of the product and ensures it will be required in large numbers when the project reaches the manufacturing stage.
Our project engineering skills are extremely attractive to our dealers. Our design services increase our capability to introduce new creations and let us partner with dealers even more as they create and introduce their current innovations.
Dealers appreciate our growing interaction with clients through online channels. They benefit from understanding statistics on developing technologies, evolving industry trends and our advanced worldwide supplier chain, while our Web capabilities also address our engineering clients’ needs.
EB: What are your unique and innovative approaches to support both OEMs and contract manufacturers?
Ramakrishna offers the same service to all its customers, whether they are OEMs or contract manufacturers, and whether they are large or small. We approach all of them with the same unique plan that encompasses excellent inventory management for just-in-time (JIT) deliveries to customers, wide industry coverage, strong design and technical support, as well as flexibility of billing in optional currencies such as in INR and dollar, etc.
