The incentive comprises a $2,000 bonus per EV sale, with an additional $1,000 available for dealers meeting specific monthly sales targets.
Mercedes-Benz has initiated the Q4 2024 EQ Sales Challenge, offering dealers up to $3,000 for each electric vehicle (EV) sold through January 2, 2025. This incentive comprises a $2,000 bonus per EV sale, with an additional $1,000 available for dealers meeting specific monthly sales targets. The program aims to boost EV sales, particularly for models like the EQE, EQB, and EQS, which have experienced double-digit sales declines in the U.S. this year.
In addition to dealer incentives, Mercedes-Benz is offering consumer promotions, including a $7,500 EV lease bonus and up to a $5,000 loyalty bonus. For certain models, such as the AMG EQS, combined incentives can reach up to $22,500. Lease offers start as low as $419 per month for the 2024 EQB 250+ SUV, which has a starting price of $53,050. These measures are part of Mercedes-Benz’s strategy to enhance EV sales amid a competitive market and evolving consumer preferences.
The 2024 Mercedes-Benz EQB 250+ SUV has a Manufacturer’s Suggested Retail Price (MSRP) of $53,050. Lease offers for this model can start as low as $419 per month, depending on factors such as location, dealer promotions, and individual credit qualifications. It is to be noted that these lease offers are typically available in the United States and may not be directly applicable in India. In India, the availability of the EQB 250+ and its pricing, including lease options, can differ due to import duties, taxes, and regional pricing strategies.
Mercedes-Benz is preparing to introduce a more affordable electric vehicle (EV) with the upcoming CLA EV. CEO Ola Källenius recently took the vehicle for a test drive at the Immendingen proving grounds, offering a glimpse into its design and features. The CLA EV is expected to be Mercedes-Benz’s entry-level electric vehicle, aiming to attract a broader audience. Pricing is anticipated to start around $50,000, positioning it competitively against models like Tesla’s Model 3 and BMW’s i4.
