Panasonic India Innovation Centre Launches Seekit, a Bluetooth(R) Based Tracker

Available in two variants, Seekit Edge and Seekit Loop, Panasonic has priced the Seekit variants at Rs 1,599 and INR 1,299 respectively

Panasonic today announced the launch of an IoT based utility product – Panasonic Seekit. It is a portable and sleek Bluetooth(R) tracker that empowers users to simply tag their valuables, connect to the Seekit smartphone app and find them without any hassle.

- Advertisement -

Mr Manish Sharma, President and CEO Panasonic India and South Asia, speaking on the Seekit launch said, “We are largely focusing on both IoT and AI based solutions at our India Innovation Centre. The launch of Seekit is strategically aligned to our objective to create a smart and connected ecosystem. This is another step towards developing technologically advanced and convenient solutions for our consumers.”

Available in two variants, Seekit Edge and Seekit Loop, the company has priced the Seekit variants at Rs 1,599 and INR 1,299 respectively. Panasonic claims that Seekit will be available on various leading e-commerce platforms starting December 1st week.

- Advertisement -

Panasonic Seekit Features

Seekit features a separation indicator, proximity guidance, last seen location, bi-directional tracking, and voice alerts with high alert mode for tracking, low alert mode to avoid unnecessary alerts. Panasonic claims the battery to last for about 12 – 18 months without a charge depending on the variant and usage.

The Separation Indicator feature alerts the user as soon as the valuable is disconnected, reminding that the valuable is being left behind. These alerts can be customised in the user’s own voice too, especially useful in case of multiple Seekit devices. Proximity Guidance would help users towards their valuables. Seekit buzzes and glows reminding users in case they forget their phones. The design comes enabled with IP-65 for protection from rains.

Seekit battery and connectivity

Panasonic claims that Seekit provides connectivity range up to 100 ft. It says that that Bluetooth(R) 5 allows communication with a lower battery consumption, thus elongating the battery life. Seekit comes with a coin cell battery that eliminates the hassle of daily charging as per the company.

Mr. Manish Misra, Chief Innovation Officer, Panasonic India said, “India Innovation Centre is aligned to Panasonic’s objective i.e., to develop transformative business solutions in the space of Internet of Things (IoT) that further aids in better living. Seekit is a result of extensive research of consumer behaviour, where the solution uses IoT to safeguard valuables through our smartphone app while harnessing the power of Bluetooth(R).”

- Advertisement -
Mukul Yudhveer Singh
Mukul Yudhveer Singh
Mukul Yudhveer Singh is an Editor at EFY. He’s an experienced business journalist who is both an enthusiast and a cynic of technology. Believes in data, as well as hunch-based journalism. He defines journalism as- reporting facts which help the audience take their own decisions, not ones that influence them!

Industry's Buzz

Edge AI (Representational Image)

Meta Expands Broadcom AI Chip Partnership, Boosting Stock and Growth Outlook

0
Broadcom’s stock has surged alongside a broader semiconductor rebound, rising 28% this month and nearing its record high Meta Platforms has expanded its multi-year partnership...
Chip Fabrication Unit

Beyond Dholera: SEZ Reforms Power India’s Expanding Semiconductor Ecosystem

0
Following the recent notification of a semiconductor fabrication facility in Dholera, the government’s broader strategy to build a comprehensive chip manufacturing ecosystem is beginning...
Image: Teradyne

Teradyne Acquires TestInsight For Data Center Devices

0
Massachusetts based automated test equipment (ATE) and advanced robotics provider Teradyne Inc has acquired TestInsight to accelerate the development of test solutions on company’s...

US, Philippines to Build 4,000-Acre Industrial Hub to Secure AI, Chip Supply Chains

0
The partnership also aligns with broader US efforts to counter China’s growing influence in the South China Sea. The United States and Philippines have announced...
Sasken

Sasken Tech Hyderabad Center Of Excellence Deepens Collaboration With Qualcomm

0
New CoE strengthens regional delivery, scale product engineering & digital innovation and plans to hire 100+ specialized engineering professionals. Sasken Technologies Ltd, a product engineering...

Learn From Leaders

Pragnesh Patel, Director, CircuitWala

“We Believe In Relationship Building More Than Business” – Pragnesh Patel, Director, CircuitWala

0
In an interaction with EFY’s Nitisha Dubey, Pragnesh Patel of CircuitWala shares insights into Gujarat’s PCB ecosystem, policy support, growth roadmap, expansion strategy, and...
Hareesh Ramanna, CXO, Sasken Technologies and President, Borqs Technologies (Sasken Group), India

“Nothing Works In Isolation Anymore; Everything Is Connected”- Hareesh Ramanna, Sasken Technologies 

0
From design in India to scale for the world, Hareesh Ramana of Sasken Technologies and Borqs Technologies reveals how AI is reshaping IoT innovation...
A. S. Rajgopal, CEO & MD at NxtGen

“AI Should Belong To All, Sovereignty Isn’t Optional” – A. S. Rajgopal, NxtGen

0
With AI and open source innovation reshaping enterprise infrastructure, NxtGen is redefining control and sovereignty in technology. In an exclusive conversation, A S Rajgopal...
Sumeet Kumar Co-Founder and CEO, Innatera

“We Bring Brain-Like Intelligence Directly To Sensors For Ultra-Low-Power AI Processing” – Sumeet Kumar,...

0
Sensors generate more data than the cloud can handle. Innatera’s neuromorphic chips shift AI to the edge, enabling always-on, ultra-low-power intelligence at the source....

Inside Raana Semiconductors $3M Bet On India’s Most Overlooked Semiconductor Bottleneck

0
As India expands semiconductor fabs and solar manufacturing, Raana Semiconductors is targeting the overlooked upstream gap of crystal growth technology. After raising $3 million...

Startups

Source: Brandworks

Brandworks, MeitY Unite to Boost AI and Electronics Startups

0
At the crossroads of AI and advanced electronics, Brandworks’ pact with MeitY Startup Hub promises a CoE to accelerate innovation and market-ready products. Brandworks Technologies...

This AI Wearable Startup Is Building Your Second Brain

0
In a world overflowing with information, NeoSapien presents an AI wearable designed to transform memory into a dynamic, evolving intelligence. NeoSapien Private Limited is a...
Lavanya Jagadeeswaran, CEO, Vyoma Systems, India

Reimagining Pre-Silicon Quality And Security For India’s RISC-V Era

0
As the RISC-V ecosystem expands, the startup advances a clear premise: hardware innovation must be matched by equal progress in trust, quality, and security. Reimagining...
(L-R) Duke Banerjee and Sumit Goswami, Founders, OneArvo Ventures Private Limited

ARVO: The Answer To Product Authenticity Challenges

0
A deep-tech startup using AI-powered physical patterns to combat counterfeiting and improve traceability. Founded in 2023 by Duke Banerjee and Sumit Goswami, OneArvo Ventures Private...
Zetwerk IPO

Zetwerk’s Pre-IPO Round Signals A Focus On Stability Ahead Of IPO

0
Based on data provided by Tracxn, EFY analysed Zetwerk’s financials for FY25 to understand the context behind its planned ₹5 billion pre-IPO fundraise. Zetwerk has scaled rapidly...