Xiaomi has recorded the highest shipments in a single quarter as per smartphone shipments research, Counterpoint Market Monitor report
(Source: Counterpoint Research Market Monitor Q3 2018)
The latest research by Counterpoint Market Monitor service suggests that the smartphone shipments have grown 24 per cent quarter-on-quarter (QoQ) and 5 per cent year-on-year (YoY), driven by strong shipments ahead of the festive season. Research Analyst, Anshika Jain cited the launching new ranges and the promotional campaigns as early as August as the reason behind the record. She said, “Even though the quarter started modestly, smartphone shipments picked-up and reached an all-time record due to strong sell-in by brands in August and September.”
India’s smartphone shipments
Research Analyst Karn Chauhan informed that India’s shipments surpassed those of the USA; for the second time. The country recorded over 400 million smartphone users in June 2018. He said, “Top brands are expanding their reach in the country in a bid to acquire more customers and sustain growth. The success of new brands, like Realme, highlights the fact that the market still offers growth opportunities to new players if they have the right mix of market-entry strategies.”
The analyst highlighted the performance of four of the top five smartphone brands in India. Xiaomi, Samsung, Vivo and OPPO have recorded the highest shipments in a single quarter. It captured around 77 per cent of the total smartphone market. He said, “The volume growth happened in the mid-tier due to the consumers steadily migrating toward higher price points. The $150-$250 segments contributed to almost one-third of the volume during the quarter as many new products are launching at this level.”
Market Summary
The smartphone segment contributed to half of the total handset market during the third quarter of 2018. Xiaomi recorded its highest ever shipments in India in a single quarter driven by its Redmi 6 series and expansion in offline channels.
Samsung record shipments were driven by J series, of which, the demand for J6 and J8 remained strong. Vivo shipments reached their highest ever with the brand launching its new V11 and V11 Pro
Micromax made its way back to the top five brands for the first time in two years. Micromax, along with Reliance Jio, has won an order from the Chhattisgarh government under which it will be the sole supplier of five million smartphones to be distributed to the women and students in the state. Oppo increased its shipments in its F9 series.
Other smartphone brands like the Transsion Group, Infinix, RealMe, OnePlus and Nokia have also recorded a rise in its shipments, thereby suggesting that the second largest smartphone market of India has been growing rapidly over the years.
