A premium AI laptop that calls rivals ‘ordinary flagships’, says it’s ‘very expensive’, and bets big on India’s CXOs.
Taiwan-based global technology company ASUS launched its ExpertBook Ultra on April 22, 2026 at thier launch event in New Delhi. The company is targeting CXOs, MSMEs and enterprise users with AI-powered commercial laptops, as part of its push to expand in the business segment; pre-orders opened the same day and deliveries will begin from April 29 via Flipkart.
The company said its current revenue mix stands at 27% enterprise, 43% gaming and 30% consumer, and the latest launch is aimed at strengthening its commercial footprint. ASUS claims that these devices are positioned as AI PCs capable of delivering up to 115 TOPS and contain the Intel Core Ultra Series 3 processors.
Speaking at the event, APAC Head for Commercial PC Business, Rex Lee said, “Many MSMEs and enterprise users still do not clearly differentiate between consumer and business laptops. Our focus is to bridge this gap by offering devices that can withstand travel, deliver strong battery life and ensure consistent performance.” He added that the lineup is designed for decision-makers and business leaders driving India’s economic growth.
On the design front, ASUS is emphasizing its metal chassis built using Plasma Electrolytic Oxidation (PEO) technology, claiming 9H durability while maintaining a slim and lightweight profile. The laptop weighs just 990 grams (the top variant weighs slightly more than 1 kg due to the tandem OLED display, according to the company)
Meanwhile, Dinesh Sharma took a swipe at competitors, stating that the market today has ordinary flagships, referring to brands such as Apple, HP and Dell. He further explained the technology, features and overall system architecture of the devices, detailing how ASUS is integrating AI capabilities with enterprise-grade hardware.
EFY hands on
From a hands-on perspective, the device feels distinctly premium. The keyboard and trackpad responses were good, and the overall weight distribution feels well-balanced, making it comfortable for prolonged usage and travel.
Variants, colours and first impressions
Top-End Variant (₹349,990):
The configuration includes Intel Core Ultra 7 processor, 64GB RAM and 2TB SSD, paired with a tandem OLED matte display. This model targets heavy enterprise workloads, advanced AI use cases and high-end business users.
Base Variant (₹149,990):
Powered by Intel Core Ultra 5 processor, this model comes with 16GB RAM and 512GB SSD. It is positioned for standard business users and MSMEs looking for a reliable AI-capable machine without going into high-end pricing.
Mid Variant (₹239,990):
Equipped with Intel Core Ultra 7 processor, 32GB RAM and 1TB SSD, this version also features a tandem OLED matte display. It is aimed at professionals and CXOs who require higher performance, better display quality and multitasking capabilities.
The lineup is available in two colour options, Morn Grey and Jet Fog.
